To deflect judgment for being a terrible person and/or doing terrible things by jumping on the momentum of hate toward someone else. Typically used by canceled influencers/celebs in an attempt to regain public favor and win back their audience.
Despite being extremely problematic figures in their own right, Jeffree Star and James Charles have chosen to flame shift to Mikayla Nogueria for lying to her fans, hoping that the community will forget their much worse misdeeds.
by IndigoPhoenix21 February 23, 2023