egotorial

An editorial in broadcasting or print media where the subject matter is overwhelmed by or secondary to the superficial, pretentious, or materialist personality of the author. Origin: New Zealand broadcasting and print personalities Mike Hosking, Paul Henry, and Duncan Garner whose editorial style wrap an issue around their egotism.

I watched a news piece but Hosking made it all about him, such is his egotorial style.

by KiltedKiwi November 17, 2015