When yourself or group of friends all start using one social networking instead of another.

Emigrate is the name of a band led by Richard Z. Kruspe, guitarist and founder of Rammstein. Kruspe started the band in 2005, when Rammstein decided to take a year off from touring and recording. In many interviews, Kruspe says the idea for Emigrate came to him around Rammstein's Mutter era.