1. To brand your business as doing something really different in a well-established market, often to generate hype and high topline valuations. Not to be confused with "disrupt."
2. To make bold claims of "changing the world" despite being in an industry of little significance.
2. To make bold claims of "changing the world" despite being in an industry of little significance.
1. "Amidst Theranos, Zenefits, Clinkle, and uBeam, everyone in Silicon Valley is trying to find an market to disruptify."
2. "Washio and Rinse are really disruptifying the corner dry cleaning industry."
2. "Washio and Rinse are really disruptifying the corner dry cleaning industry."
by labvor May 14, 2016