difficult to reach

Warm feeling but patronising euphemism often used by care givers, but also over-reaching government or voluntary agencies to describe a target group or audience who have not engaged with the intervention concerned. Almost always the target group are characterised as passive, ‘vulnerable’, or of possessing some other negative/weak quality, but in reality may be have full capacity and instead have no interest or benefit, or even hold strong objections to the intervention concerned

Hospital manager: The medical staff are proving difficult to reach in terms of my new and novel 1 monthly, all day infection and control mandatory training programme. What do you think Brad?
Second hospital manager: yea - I think we need to doc the pay and then sack anyone who does not realise the benefit of your life saving, new and wonderful programme Hank!

by Happydayseveryday August 21, 2023