(n.) a product that could only be made successfully by one company (usually with a reputation in the market for such things), that would trounce any imitations of it, unless these imitations had near ten times the budget.
A convertable yellow saab is a good example.

The Ferrari 250 GTO was also a good example. The GT40 cost ten times a 250 gto.
by Kung-Fu Jesus May 05, 2004
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