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When modern marketing/branding gets absolutely self-indulgent, out-of-hand, crass, tacky, etc. eg: Gap commercials, Apple's retail stores, Nike (period).
Mathias: have you been to an apple store(tm) yet? seems like they are like temples.

Jeremiah: yes, there's one here. overinflated, self- indulgent brandgasms.
by Jeremiah Junken April 11, 2004
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