BHUSTLE (noun): The elite, high-performance hustle of successful tech bros & tech girls who move like closers and think like star wars resistance. Born from business + hustle, BHUSTLE is what happens after product-market fit hits, Series A closes, and you're building fast, loud, and globally.
To BHUSTLE is to embody Alec Baldwin in Glengarry Glen Ross—but you already have the Glengarry leads. You're not begging for attention—you’re high fiving after closing the biggest sale in company history. “Coffee is for closers?” You’ve got a standing espresso bar in the war room.
BHUSTLE quote sales playbooks like scripture, negotiate multi-million dollar deals in DMs, and scale teams with precision. The difference between hustle and BHUSTLE? One’s trying to make it. The other already made it—and keeps the foot on the gas pedal.
To BHUSTLE is to embody Alec Baldwin in Glengarry Glen Ross—but you already have the Glengarry leads. You're not begging for attention—you’re high fiving after closing the biggest sale in company history. “Coffee is for closers?” You’ve got a standing espresso bar in the war room.
BHUSTLE quote sales playbooks like scripture, negotiate multi-million dollar deals in DMs, and scale teams with precision. The difference between hustle and BHUSTLE? One’s trying to make it. The other already made it—and keeps the foot on the gas pedal.
Closed the RD deal during the first meeting, 200% over projections, three more logos signed this week—we’re deep in our bhustle.
Every call this week has been inbound — the bhustle is finally compounding.
She closed a $10M deal mid-flight while updating the roadmap on Slack — bhustle never sleeps!
You can’t fake bustle — the market knows who’s sellling and who’s just tweeting.
Every call this week has been inbound — the bhustle is finally compounding.
She closed a $10M deal mid-flight while updating the roadmap on Slack — bhustle never sleeps!
You can’t fake bustle — the market knows who’s sellling and who’s just tweeting.
by Ben Colman April 12, 2025