beneficentrism 

The view that promoting the general welfare is deeply important, and should be amongst one’s central life projects.

Clearly, you don't have to be a utilitarian to accept beneficentrism. You could accept deontic constraints. You could accept any number of supplemental non-welfarist values (as long as they don't implausibly swamp the importance of welfare).

beneficentrism by TheWingedTree April 15, 2023