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Due to the unfettering threat of bear attacks - stemmed by one Mr. Stephen Colbert - it is an idiom that suggests one should be mindful of there surroundings, especially when one ventures into known bear territory (Note: Terra Firma is considered bear territory).

This phrase can intrinsically refer to Melissophobia as well.
Suzy: "You wanna go on a hike up Blood Mountain?"

Trevor: "I'd love too! We should bear in mind the dangers of hiking that mountain though."

Suzy: "Bear in mind what dan-"

*Out of nowhere, a black bear (ninja bear) mauls Suzy to death. Trevor is speechless. . . but goes on the hike anyways. The End.*
by P. Britt January 18, 2011
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