To perform a marketing miracle, scam or, publicity stunt involving large section of the general public with the smallest outlay.

Beleived to originate from Legendary London underground Music Promoters Zodoa. Who's stunts helped them promote a myriad of minor bands before they were all arrested or jailed.

When you eat dirt for the first time and leave your family to build a shack in the woods

ZodoA is an african word that originates from the west coast of africa and is believed to be a mystical force that drives music to the highest conscience of the people ...it means depends on you www.zodoa.co.uk