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A term dubbed by Paul Joesph Watson to describe what happened to the Info Wars App on the app store and android market when Alex Jones got unjustly banned on most if not all forms of social media. The term refers to a quote in "Star Wars Episode 4 : A New Hope" where Obi Wan says to Darth Vader.

"You cant win Darth. If you strike me down I will return more powerful than you could ever imagine."

Much like the Info Wars app rating sky rocketed within 2 days of Alex Jones being banned from social media.
By shadow banning Alex Jones from any form of social media they have given him the Obi Wan effect.
by Free_Speech_1776 August 10, 2018
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The unintentional act of driving a student or pupil away from the teachings or advice that you are trying to give them. The more you attempt to mold them, the more they reject your suggestions and move in the opposite direction. Obi-Wan Kenobi, Obi-Wan, Luke Skywalker, the Luke Skywalker Effect, Star Wars, The Force Awakens, Jedi
I try to teach my son about being dependable and listening to his elders, but he is as wild and crazy as a dog in a hub cap factory. You're suffering from the Obi-Wan effect.
via giphy
by joecoolthefool March 31, 2016
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