A term, coined by ESPN reporters, referring to the unusual interest and rumors surrounding the free agency of basketball player LeBron James. The LeBron mania culminated in an hour long special on July 8, 2010 where ESPN analyzed every detail and speculation about where the King would sign.
LeBronathon reached a climax when SportsCenter claimed that James leaving Cleavland would be like Cavalier's fans being hit by a nuclear bomb. There hasn't been a King James Mania this big since the 17th century.
by billybelmont July 08, 2010