Specifically, the challenge of harnessing, studying, or prescribing it without deception and thus destroying it. The effect depends on a belief in a genuine treatment. If a doctor knowingly prescribes a sugar pill saying "this is a powerful drug," it's unethical lying. If they say "this is a placebo, but it might help through your mind," the belief—and thus the effect—often vanishes. The phenomenon seems to require a kind of benevolent, therapeutic illusion that modern medical ethics cannot accommodate. Its very nature resists ethical integration into standard care.
Example: Open-label placebo studies, where patients are told "this is a sugar pill with no medicine, but placebo effects are powerful," still show significant therapeutic benefits for conditions like IBS and chronic pain. This adds another layer to the hard problem: How can belief persist and be efficacious even when the patient knows it's a placebo? This suggests a complex, non-conscious mechanism beyond simple conscious faith, operating even when higher cognition is "in on the trick." Hard Problem of the Placebo Effect.
by Dumuabzu January 25, 2026
Get the Hard Problem of the Placebo Effect mug.