To attempt to make a concept work or achieve a milestone/goal/objective, ignoring already proven best practices and others mistakes, and naively guessing what the best path to success is, and in the process re-creating the wheel while thinking you are inventing the wheel.
When starting a business your guessecution relies on assuming your assumptions are right and proceeding without seeking advice. Often learning the hard way.
by k1w1 May 9, 2013