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The one month period before the NFL season starts, when the Brett Favre retirement saga becomes the top story on every sports radio and TV show in the country.
Favre: Hmmm... I want a month named after me.

Madden: Well, Brett, uh... Maybe you should just start texting your teammates in August and say you are quitting, but then all you have to do is change your mind when training camp ends, and go play football BOOOM! Tough actin' Tinactin.

Favre: John, that's a great idea, I will be the top story on SportsCenter for a month, we'll call it Favrember.
by valleymd August 03, 2010
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