In business, when a competitor is interested in your product and service, but goes to another company, they are "eating your lunch." This happens often when a company strategy or branding is weak — the prospect is interested in what you sell, perhaps because of your marketing...hits your website... but they are not engaged. Their reaction is lukewarm, or "I don't get it." They don't know why they should pursue their interest in your product or service. So they go elsewhere. And your competition eats your lunch. (What's for dinner?!)
In business, when a competitor is interested in your product and service, but goes to another company, they are "eating your lunch." This happens often when a company strategy or branding is weak — the interested prospect hits your website, but they are not engaged. Their reaction is lukewarm, or "I don't get it." They don't know why they should pursue their interest in your product or service. So they go elsewhere. And your competition eats your lunch. (What's for dinner?!)
Many don't believe me, but in March of 1967 a buddy and I were sitting in a local bar. Something was said about lunch, I responded by saying, "I'll eat your lunch". All laughed and went on. The group that was there started using that line. Next thing I know everyone is using it. Believe it or not.
One might say, want to run your car against mine, I'll eat your lunch.