Labelled by Australian social researcher Mark McCrindle (www.mccrindle.com.au), 'downagers' refers to those Australians aged over 60 for whom age is just a number. They comprise 24% of this demographic and feel and act far younger than their age would suggest. They are the fastest growing segment of the 60+ demographic and they value travel, lifestyle, social connection, and they adapt quite easily to new technology.
by Wolfwoman September 12, 2009
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