Capitalism on the consumer end-- the ability of consumers to control the quality, price, and ethical production standards of the goods that they buy through the free market system. Essentially, it is voting with your money. If enough people decide they are unhappy with a product, they can opt not to buy it, and force the company to change their policies. It is an unwritten safety net regulation that consumers in a free market can fall back on if all else fails.
Some of the more notable examples of the results of Consumocracy include dolphin-safe tuna, child-labor-free manufacturing, the growing disappearance of MSG and HFC from food products, healthier fast food menu options, and more.
by MongooseFarmer July 23, 2011