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When one believes that a brand-name product is better than a generic product.
Xena paid 400% more for an item of clothing because it had A&F, she is brand-washed.
by Nafasha January 05, 2010
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The corporate brainwashing or brandwashing of us all.By big makes or corporations such as Apple, Gucci, Armani and Nike. Who rely on the fact that we will buy things because they have a big name label,or brand, just to fit in with our friends or look cool. They sell products that are supposed to show individuality and coolness factor but we end wearing the same clothes and buying the same big name brands etc.
"Look at my clothes they are well cool they are good make too. And they go well with my nike trainers and my i pod shuffle"! Reply "Man your well brandwashed".
by Daniel Hooks February 22, 2007
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A person who is illogically devoted to a brand. Someone who refuses to wear, use, or purchase brands not within their previous allegiance to their chosen brands. These consumers will obtain products from their favorite brands regardless of their inferiority, expense, or aesthetic shortcomings.
1) Joseph spent $600 on that fugly Gucci fanny pack because he is so brand-washed to them.

2) I'm pretty sure Allison has joined the cult of Supreme. I wish I had created a company that pasted a red label on basic hats and t-shirts! I'd be rolling in the dough.

3) Her son literally acted bummed out because the new smart phone he got for his birthday wasn't and Iphone. He's been brand-washed!
by Jessi in Chicago September 08, 2016
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