BNOW Share definition Flag BNOW, Big Name On Water. Refers to a strong rower, the sort of chap who wears red chinos, pulls a 6 minute erg and you want in your crew." "Strong from you on the water today mate, BNOW material." BNOW by NoviMan December 7, 2011 0 0 Get merch Get the BNOW mug. Buy Now — $32.95 See more merch