i swear down!
“Say pumpkin” is another phrase replacement for “Swear down?” or “mums?” You cannot lie whilst saying pumpkin, as it was sworn into the universe to get very bad luck if done so.

Fred: I won the lottery today!
Rosie: Say pumpkin!
Fred: Pumpkin. Pack your stuff we’re going to Hawaii!

A phrase created by @sariria_ and @kynangobola on Instagram.
by the almighty peppa pig July 18, 2019
Get the “Say pumpkin” mug.