Trumpeting is a form of marketing
based solely on
hype, and that is unbound from any requirement for telling the
truth about the product you are selling.
Charlatan: People are calling me every
day, asking "Sir, how can we pre-purchase one of your beautiful condos?" There really has never been
anything built like this before. The quality is, like, unbelievable. The Emir -- powerful brilliant man that Emir, and great taste, possibly the best taste of any Emir -- couldn't believe what he was seeing when he saw the plans. "Sir, there is no building like this in the world! This penthouse is worth $50M, but you're only asking $20M. Everybody I know
will want in on this
deal."
Real Estate Agent: Yeah, he sure is trumpeting the new tower he plans to build in Abu Dhabi. That Emir he speaks of? He's bankrolling the entire project and is paying to license the name. The actual tower design is the same as dozens of other towers around the world, so there's no need to pre-purchase this property. In fact you should wait until the tower is built to buy, since it's quite likely the project
will be a
boondoggle.
