by Danhop123 March 22, 2017
Get the Kroger Brandmug. Fire Brand
n. (Warning term) Companies or individuals who infiltrate with manipulative "help" tactics, targeting minority businesses through cultural hijacking and psychological warfare.
n. (Warning term) Companies or individuals who infiltrate with manipulative "help" tactics, targeting minority businesses through cultural hijacking and psychological warfare.
Example Structure:
"That company was Fire Brand fr fr - came in like:
'We love your culture'
'We can scale this globally'
'We understand the community'
'Let us help you grow'
Then tried to:
- Push out the founder
- Change the whole vision
- Steal the intellectual property
- Rewrite the company story"
Real Talk Examples:
"They went full Fire Brand - used the same playbook of:
- 'Strategic partnership' offers
- 'Global expansion' promises
- 'We believe in your vision'
Then tried to colonize another Black-owned business."
Warning Signs:
"Watch how Fire Brands move:
1. Over-friendly approach
2. Quick funding promises
3. 'Culture appreciation' talk
4. Divide and conquer tactics
5. Slow ownership grab"
Protection Code:
- Document everything
- Read all fine print
- Keep control tight
- Trust your instincts
- Protect your IP
"That company was Fire Brand fr fr - came in like:
'We love your culture'
'We can scale this globally'
'We understand the community'
'Let us help you grow'
Then tried to:
- Push out the founder
- Change the whole vision
- Steal the intellectual property
- Rewrite the company story"
Real Talk Examples:
"They went full Fire Brand - used the same playbook of:
- 'Strategic partnership' offers
- 'Global expansion' promises
- 'We believe in your vision'
Then tried to colonize another Black-owned business."
Warning Signs:
"Watch how Fire Brands move:
1. Over-friendly approach
2. Quick funding promises
3. 'Culture appreciation' talk
4. Divide and conquer tactics
5. Slow ownership grab"
Protection Code:
- Document everything
- Read all fine print
- Keep control tight
- Trust your instincts
- Protect your IP
by Boston Beast November 18, 2024
Get the Fire brandmug. One who will give you her last penny, the shirt off her back, and a smile. She loves big and is loved by her girl.
by anonymous July 17, 2023
Get the Brandemug. when someone completely loses their sense of humour because it doesn’t fit in with their personal brand
“I’m a brand and my YouTube channel “Andrew On Glue” could be completely destroyed if that joke is associated with my brand”
by seanalfred January 31, 2021
Get the I’m A Brandmug. your source for highly effective, sustainable and innovative household cleaning products with guaranteed results.
Fort Wayne-based Summit Brands is adding to its portfolio of laundry products. The company, which markets and distributes household cleaning products, has acquired the Zout and Fels-Naptha brands from Germany-based chemical company Henkel, though financial terms are not being disclosed.
by SPrice1980 April 27, 2023
Get the Summit Brandsmug. the Nashville-based parent company of Captain D's Seafood, a pioneer in quick service seafood dining, and Del Taco, the country's second largest Mexican food chain.
by SPrice1980 June 25, 2023
Get the Sagittarius Brandsmug. t’s been called “Magic”, a can of Eagle Brand Sweetened Condensed Milk plus a few select ingredients and the results are, well like magic! Rich chocolate candies, moist cookies bars, light and luscious cheesecakes, fudgy frostings, caramel flans and creamy smooth ice cream…just a few of the classic desserts you can make with Eagle Brand Sweetened Condensed Milk
by Wendysfg May 7, 2023
Get the Eagle Brandmug.