Theory of Social Charlatanism

The analysis of how individuals or institutions gain power and prestige in social systems by performing expertise they do not possess. The "charlatan" succeeds not by delivering real results, but by mastering the theater of credibility: using the right jargon, cultivating the proper aesthetic, building networks of endorsement, and offering simplistic, confident solutions to complex social problems. Their currency is social trust, not tangible efficacy.

Theory of Social Charlatanism Example: A political demagogue is a Social Charlatan. They don't have a workable plan for fixing the economy, but they expertly perform the role of the savior: using charismatic outrage, scapegoating, and grandiose promises. Their power comes from convincingly playing the part of the solution, not from actually having one. They sell the performance of efficacy to a desperate public.

by Abzugal Nammugal Enkigal February 6, 2026

Theory of Cultural Charlatanism

The examination of how cultures can be co-opted or led by figures, movements, or industries that sell a fake or commodified version of authenticity. The cultural charlatan markets a prepackaged "rebellion," a sterilized "tradition," or a mass-produced "spiritual enlightenment," draining it of its original meaning and power while profiting from the collective yearning for it. They are the counterfeiters of cultural capital.

Theory of Cultural Charlatanism Example: The wellness industry is rife with Cultural Charlatanism. It takes ancient, complex spiritual and medicinal practices from various cultures (yoga, ayahuasca ceremonies, "Eastern wisdom"), strips them of their context and depth, repackages them as luxury self-care products for Western consumers, and sells them at a premium. The charlatan sells the aesthetic of cultural depth while providing only a shallow, commercialized simulacrum.

by Abzugal Nammugal Enkigal February 6, 2026