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Press Aikido

The act of using your competitors press announcements to drive your own positive press. Press Aikido lets you to channel your competitors press energy in promoting your product.
An example of press aikido is when a competitor does a major press push, you can post comments on all the articles on the web linking to what you want to promote. Or if your competitor openly attacks, you can use their attack to expose their weakness and delivery your positive message.
by Albondigas August 6, 2009
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aikido

AI-KI-DO

1. Noun: a Japanese martial art, created by Morihei Ueshiba. Translated as "he way of harmonious spirit" or as "way of adapting the spirit". Focuses on armlocks and throws, often combining the two.

2. Verb: to beat someone thoroughly, usually through physical means in sports or figthing.
1. I take aikido classes at the mall.

2. Aikido his ass!
by chaosomega July 12, 2007
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