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The Trump Effect 

1. When you see someone so completely stupid so you don't give a damn right? You turn around and this asshole is one step away from becoming the president of the United States.
2. When you see something that appears to be completely fine, but turns out to be the devil incarnate.
1. You never expected this guy to become a viable candidate, but six months before election and he is leading the polls, it just makes you think...WHY AMERICA???? Hence the Trump Effect.
2. Trump. Or your ex-roommate, that fucking wanka was an asshole.
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The Donald Trump Effect 

When an accomplished individual becomes the target of a social media firestorm and general wave of hate. Generally caused by the individual doing/saying things that are generally frowned upon or disliked by a very vocal community. Usually results in two sided verbal conflict between opposing viewpoints.
Guy #1: "Hey, did you hear what happened to Elon Musk?"
Guy #2: "No. Did Space X do something cool?"
Guy #1: "He got hit with The Donald Trump Effect."
Guy #2: "NOT ELON!!!!"