When an accomplished individual becomes the target of a social media firestorm and general wave of hate. Generally caused by the individual doing/saying things that are generally frowned upon or disliked by a very vocal community. Usually results in two sided verbal conflict between opposing viewpoints.
Guy #1: "Hey, did you hear what happened to Elon Musk?"
Guy #2: "No. Did Space X do something cool?"
Guy #1: "He got hit with The Donald Trump Effect."
Guy #2: "NOT ELON!!!!"
Guy #2: "No. Did Space X do something cool?"
Guy #1: "He got hit with The Donald Trump Effect."
Guy #2: "NOT ELON!!!!"