These are the 7% of Australians aged over 65 who can be described as having a
high net-worth and are sophisticated, cosmopolitan retirees who are the antithesis of the traditional pensioner. The Silver Stylers have options, recognise quality, and as well-travelled, educated and experienced seniors, they
don’t look like retirees used to. While there are only about 200,000 Silver Stylers in
Australia, they are a fast-growing cohort with their numbers swelling as the Baby Boomers enter their ranks.
The Silver Stylers are one of several new lifestyle segments to emerge in the 21st century. As noted by social researcher
Mark McCrindle (www.mccrindle.com.au), others include KIPPERS, Downagers, Boomerang
kids and NETTELs.