A creator who made a thing, but later expands on what they created with useless (often contradictory & illogical) information. Often done out of spite or clout, rather than actual creative intent
A tounge-in-cheek reference to the internet rule stating: "Once you start posting transphobia, you never post normally again." This rule is most famously reflected in the career of children's author JK Rowling, thus the term.
"Did you see Ann put 'Gender-critical' in her twitter bio?"