This refers to a philosophy or a product that 'sucked' you into blind worship of it or the principle of it. Not necessarily evil or
manipulative, but nonetheless 'over captivating' to the point of losing
objectivity and
common sense.
"You took
the cheese" when you bought that iPad. This is a good example: Apple (Computer) products continue to profit on a terrible worker and
human rights record in China. The products are ridiculously
expensive and over-licensed and restrictive. Another example is the EULA which is the most menacing on creative authoring.