viper66's definitions

pink dollar

Term coined in the 1990's to describe the affluence of many gay couples.
Describes the purchasing power of the gay community.
Often associated with political donations, but also extends to entertainment, consumables and property, with some companies tailoring products or services directly to this demographic.

Lady Gaga's popularity owes a great deal to the power of the "pink dollar".

by viper66 August 29, 2010