Term coined in the 1990's to describe the affluence of many gay couples.
Describes the purchasing power of the gay community.
Often associated with political donations, but also extends to entertainment, consumables and property, with some companies tailoring products or services directly to this demographic.
Describes the purchasing power of the gay community.
Often associated with political donations, but also extends to entertainment, consumables and property, with some companies tailoring products or services directly to this demographic.
by viper66 August 29, 2010