A clothing store similar to Abercrombie & Fitch and American Eagle that sells surf-wear for people who don't surf. Commonly worn by douchebags. Hollister is also known for paying its' employees to stand at the entrance of the store wearing clothes sold by the store and pose with the mannequins to attract potential customers.
Tim: That guy probably surfs, he just walked out of Hollister with some pre-torn jeans.
Jim: Nah, people who actually surf wear brands like Reef and O'Neill and Quiksilver.