Definitions by mojo joe

conSKUsion 

The confusion a grocery shopper experiences when confronted with a disordinate number of product variants (stock-keeping units).

When I hit the coffee aisle, I was paralyzed with conSKUsion. I abandoned trolley and went back home.

conSKUsion by mojo joe April 7, 2009

hydrationista 

A person who takes an evangelical zeal towards advocating hydration as an approach to optimizing body, mind and spirit.

Yo, my new girl is a massive hydrationista. She's always packing water. Her pee is pale beyond the pale.

hydrationista by mojo joe April 3, 2009