The confusion a grocery shopper experiences when confronted with a disordinate number of product variants (stock-keeping units).
When I hit the coffee aisle, I was paralyzed with conSKUsion. I abandoned trolley and went back home.
by mojo joe April 07, 2009
A person who takes an evangelical zeal towards advocating hydration as an approach to optimizing body, mind and spirit.
Yo, my new girl is a massive hydrationista. She's always packing water. Her pee is pale beyond the pale.
by mojo joe April 03, 2009