1 definition by marketing in the 21st century
a lead that has not showed any interest but has been qualified to some degree by a third party, similar to generating a filtered list but to a higher and more dynamic quality
pre-lead: a homeowner who has been qualified for a solar power system by a third party but has not yet shown a direct interest in purchasing solar although they have the potential to do so (determined by the third party)
by marketing in the 21st century April 3, 2010