The nickname given to a hotel concierge named Benoit in "Jeu Monégasque," a season 2 episode of the FX show, "Archer."
Also: misspelling of Ben Wa Balls
Archer: "Sounds like 'Ben Wa Balls,' Benoit... Balls. See? You can't even say it without saying 'Balls.'"
Archer: "Hang on! Benoit Balls!"