1 definition by geekscrew
Honorable term co-opted by corporate douches to pump up poorly paid 'associates' or other low-wage workers. This mis-use of the term devalues real heros by referring to anyone who is doing what the corporate douche wants done at the moment as a hero. A real hero is someone who risks their own wellbeing to save another putting themselves in mortal peril.
by geekscrew August 22, 2010