2 definitions by dogfish83
A marketing faux pas/way of business where you don't take care of your customers as well as treat them like shit, and sooner or later a berated customer gets vocal, shit hits the fan, the PR goes viral, and in a matter of hours your business and name is kicked to the curb by your industry.
Paul Christoforo, who ran ocean marketing (also spelled "ocean marketting"), berated a customer in an email convo, after O.M. wouldn't tell him when his video game controller purchase would arrive. The customer then sent the email convo to Mike Krahulik, a big name in the gaming industry (PAX convention organizer and penny-arcade.com co-creator) who posted it, effectively ruining O.M.'s chance of working in the industry again.
by dogfish83 December 28, 2011
A marketing method/faux pas wherein the marketing team makes it a policy to treat their customers like shit, until one day a berated customer lets powerful people in the industry know of these practices, or a singular incident goes viral, and the bad PR effectively ruins that marketing person/team/company's chance of ever working in that industry again.
Joe:
I just asked the marketing company when my order might arrive and he called me a bunch of names and told me to shut up.
John:
I'm not surprised, they've been using ocean marketing for years, it will someday bite them in the ass.
I just asked the marketing company when my order might arrive and he called me a bunch of names and told me to shut up.
John:
I'm not surprised, they've been using ocean marketing for years, it will someday bite them in the ass.
by dogfish83 December 29, 2011