screw the customer, take something that is already
good and make it less useful or fill it with
obnoxious ads in order to make money from it
Game developer: I finished the
game.
Publisher: Lets monetize it!
Game developer: ??
Publisher: We lock content that is already on the disk, and then charge
people a fee to use it!
Game developer: That seems unethical.
Publisher: Monetize!