legible thoughts

What written words are.

Thoughts are invisible, they become audible when spoken and visible when written or typed. Words make thoughts audible, or visible—thus legible ( legible thoughts ) .

by but for September 25, 2018

identity transference

A marketing method that shifts the consumer's identity from the consumer to a product to get the consumer to buy it and love it.

Identity transference is a way that marketers distort reality by getting potential car buyers to come to feel that they can become the car they want to buy. After they buy it, they feel they are one with it, and happily spend money to maintain it in the best condition (sometimes better than themselves).

by but for January 17, 2021

zeroize

To reduce something to zero.

He wants to zeroize corruption, and he wants to zeroize the incidence of cigarette smoking.

by but for December 24, 2017

perverseaverance

The act of persevering to accomplish a perverse goal.

Charlie and Eddie's perverseaverance to distance their Dad from themselves is immense. Interestingly, Charlie also distances himself from Eddie.

by but for December 19, 2018