Afrotizing (Noun): The unwritten advertising industry rule that for every white person in a commercial, you need a specific ratio of Black actors with conspicuous natural hair/afros visible in frame. Started creeping up in the 2010s and became the holy gospel of marketing departments by the early 2020s.
The ratio can only go up, and never down.
There's a mathematical formula advertising nerds use:
• C = white people in frame
• A' = Black people in frame
• A" = total afro radius in inches
• 2025 standard: A' × (1+A") ÷ C must be > 25
• Indexed for afro inflation, 2026’s ratio will become 27.5
For example, you have 1 white actor and 2 Black actors with a 5-inch and 2-inch afro respectively. You're sitting at only a 16 afrotizing ratio and some marketing exec is gonna have a panic attack.
The ratio can only go up, and never down.
There's a mathematical formula advertising nerds use:
• C = white people in frame
• A' = Black people in frame
• A" = total afro radius in inches
• 2025 standard: A' × (1+A") ÷ C must be > 25
• Indexed for afro inflation, 2026’s ratio will become 27.5
For example, you have 1 white actor and 2 Black actors with a 5-inch and 2-inch afro respectively. You're sitting at only a 16 afrotizing ratio and some marketing exec is gonna have a panic attack.
"We had to reshoot the whole Burger Clown commercial because we failed the afrotizing test. Apparently, Karen from accounting wearing an afro wig doesn't count."
"The client rejected our ad because our afrotizing ratio was 16 instead of 25. Now we gotta find someone with a bigger fro or digitally remove the white guy."
"I swear every commercial now looks like they ran it through some afrotizing algorithm. It's so formulaic you can spot the math."
See also: corporate diversity theater, checkbox casting, algorithmic inclusion, marketing mathematics
"The client rejected our ad because our afrotizing ratio was 16 instead of 25. Now we gotta find someone with a bigger fro or digitally remove the white guy."
"I swear every commercial now looks like they ran it through some afrotizing algorithm. It's so formulaic you can spot the math."
See also: corporate diversity theater, checkbox casting, algorithmic inclusion, marketing mathematics
by Wing Lung and his Camry August 04, 2025
Enshitification (noun) or Enshitify (verb): refers to the gradual decline in quality of digital platforms and services, typically following a predictable pattern: platforms initially offer great value to attract users, then exploit those users to attract business customers, and finally abuse both groups to maximize profits for shareholders. This can also apply to organizations or individuals who premeditatively act with sentient malfeasance to make circumstances worse for themselves or for others.
The term was coined by journalist Cory Doctorow to describe how internet platforms become progressively worse over time. Examples include social media sites increasing ads and reducing organic reach, streaming services fragmenting content across multiple paid tiers, or search engines prioritizing paid results over useful information.
The process usually involves platforms leveraging their market dominance and user lock-in effects to extract more value while providing less utility, ultimately degrading the user experience in favor of short-term financial gains.
The term was coined by journalist Cory Doctorow to describe how internet platforms become progressively worse over time. Examples include social media sites increasing ads and reducing organic reach, streaming services fragmenting content across multiple paid tiers, or search engines prioritizing paid results over useful information.
The process usually involves platforms leveraging their market dominance and user lock-in effects to extract more value while providing less utility, ultimately degrading the user experience in favor of short-term financial gains.
Example 1:
Wang: “Ashok, your LinkedIn enshitification KPIs are below expectations. Make them rise like your H-1B and RSUs depend on it.”
Ashok: “Wang, I will add videos of ‘Gen-Z Stare’ and ‘Marketing Tips from the Trailerpark’ to the feeds of everyone with at least twenty years of professional experience.”
Wang: “Very good. Now let’s ensure our enshitification KPIs and layoff some US citizens. That will get those RSUs up, too.”
Example 2:
SLC Station Owner: “I want to sell this here rim-shot signal with a loyal following and awesome deejays who know their stuff to Odd-Assy, IfartRadio, La Invasora de Culo, or K-Jeebus. Can you help me?”
Slick Radio Consultant: “Well, the first step in pre-sale enshitification is to take the music your loyal listeners enjoy, such as Stan Ridgway, Prefab Sprout and Ocean Blue and mix in some Coldplay, Evanescence and Linkin Park!”
SLC Station Owner: “That’s a great start there, sparky, but can you get me closer to sale? I need to retire to Mesquite!”
Slick Radio Consultant: “Fast-Track enshitifcation has you firing all of the beloved deejays, pissing-off the loyal listeners, and that check will clear in no time. Enjoy Mesquite!”
Example 3:
2024 American Voter: “I want to ensure rightful enshitification of 'murica for generations to come!”
2024 American Voter: Makes corresponding selection, belches, and goes for a Dairy Queen Hung'r'buster Meal afterwards
Wang: “Ashok, your LinkedIn enshitification KPIs are below expectations. Make them rise like your H-1B and RSUs depend on it.”
Ashok: “Wang, I will add videos of ‘Gen-Z Stare’ and ‘Marketing Tips from the Trailerpark’ to the feeds of everyone with at least twenty years of professional experience.”
Wang: “Very good. Now let’s ensure our enshitification KPIs and layoff some US citizens. That will get those RSUs up, too.”
Example 2:
SLC Station Owner: “I want to sell this here rim-shot signal with a loyal following and awesome deejays who know their stuff to Odd-Assy, IfartRadio, La Invasora de Culo, or K-Jeebus. Can you help me?”
Slick Radio Consultant: “Well, the first step in pre-sale enshitification is to take the music your loyal listeners enjoy, such as Stan Ridgway, Prefab Sprout and Ocean Blue and mix in some Coldplay, Evanescence and Linkin Park!”
SLC Station Owner: “That’s a great start there, sparky, but can you get me closer to sale? I need to retire to Mesquite!”
Slick Radio Consultant: “Fast-Track enshitifcation has you firing all of the beloved deejays, pissing-off the loyal listeners, and that check will clear in no time. Enjoy Mesquite!”
Example 3:
2024 American Voter: “I want to ensure rightful enshitification of 'murica for generations to come!”
2024 American Voter: Makes corresponding selection, belches, and goes for a Dairy Queen Hung'r'buster Meal afterwards
by Wing Lung and his Camry July 31, 2025
Drawing inspiration from the traditional nativity scene where baby Jesus has been replaced with an orange baby Trump, complete with tiny golden diaper and a miniature red MAGA hat. Usually features the three wise men bringing gifts of Diet Coke, McDonald's, and a gift of a 747-8. Mary and Joseph are often replaced with Melania looking perpetually annoyed and some random random unsavory dictator.
The angel above the manger holds a banner reading "Make Bethlehem Great Again" and the star has been swapped out for a giant neon Trump logo. Shepherds are replaced with Secret Service agents, and instead of sheep, there's a flock of Twitter birds carrying tiny smartphones. The background of the manger is replaced with pictures depicting Trump with a clenched fist, or a sneering-mug-shot Trump.
Popular among both die-hard MAGA supporters who think it's genuinely holy, and liberals who set them up ironically for maximum holiday chaos at family dinners.
The angel above the manger holds a banner reading "Make Bethlehem Great Again" and the star has been swapped out for a giant neon Trump logo. Shepherds are replaced with Secret Service agents, and instead of sheep, there's a flock of Twitter birds carrying tiny smartphones. The background of the manger is replaced with pictures depicting Trump with a clenched fist, or a sneering-mug-shot Trump.
Popular among both die-hard MAGA supporters who think it's genuinely holy, and liberals who set them up ironically for maximum holiday chaos at family dinners.
"Grandpa set up his Trumptivity scene on the front lawn again. The HOA is having a meltdown and the neighbors won't stop taking selfies with it."
"My aunt bought a Trumptivity scene 'to trigger the libs' but honestly it just triggers everyone who has to look at baby Trump in swaddling clothes."
"The Trumptivity scene at the town square caused a three-hour city council meeting and two fistfights in the Dollar General parking lot."
"My aunt bought a Trumptivity scene 'to trigger the libs' but honestly it just triggers everyone who has to look at baby Trump in swaddling clothes."
"The Trumptivity scene at the town square caused a three-hour city council meeting and two fistfights in the Dollar General parking lot."
by Wing Lung and his Camry August 04, 2025