1 definition by Tropical Fox
Retiring Urban Professionals, 50-65, representing the leading edge consumers and influencers of the 70 million Baby Boomer demographic cohort in the United States.
As YUPPIES in the 1980s, they bought condos, drove BMWs, and drank Perrier. Now, as RUPPIES, they have seen the value of their McMansions and portfolios slashed, but continue to buy more luxury cars, high end entertainment products, and adventure travel than any other group in the United States.
by Tropical Fox February 7, 2011