Term started by rapper and actor Childish Gambino (Donald Glover) as a parody of how meaningless phrases and ideas can be spread through the internet by people trying to be trendy.
Childish Gambino: ''ยจ
roscoe's wetsuit''
Whole World: Let's get this shit trending since 'Bino said it.
Buy a
roscoe's wetsuit
mug!
