1 definition by The Malevolent Peon

An item within the game World of Warcraft of "epic" quality. The item has been the subject of an in-game fad, where it has been exessively linked in chat channels (spammed), usually in along with attempts at a humorous segway, and/or replacing a word in a sentence with the item name.

Responses to the spamming, which can occur over several hours/days, is usually received with contempt, which incites the bandwagoners to increase their spamming.
by The Malevolent Peon December 12, 2007