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Startup Street's definitions

Backside Leader

Someone who is so far in last, they think they're in first. A play on car races, where the last guy appears to be in first but in actuality is doing an absolutely horrific job.
How's Ted doing these days?
He's so far in last he thinks he's in first. A true backside leader. He's delusional.
by Startup Street September 22, 2022
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Franken-Fuck

When a project keeps growing to the point it has six heads, too many moving parts and a never ending change order list. Things aren't working so piling on more should help.
'Here's comes a few more changes to the changes. Man this project is really turning into a franken-fuck."
by Startup Street August 11, 2023
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Brand Purgatory

The inability to create any meaningful effort at creating a brand - despite brand creation being a company's only hope at success - leaving the brand floating in the ether. Not making progress, not making mistakes. Just existing in a space that humans cannot see.
Bob hasn't done a thing for that company, idk how he hopes to make it. He's just floating around in brand purgatory, hoping for a miracle.
by Startup Street May 18, 2025
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