1 definition by Skip Anderson | Sales Trainer
A sales, marketing, and business term describing why customers buy products or services because their friends, colleagues, neighbors, and family bought those same products and services previously. Also applies to a buyer's selection of a supplier or sales person to provide products and services to them.
Five years ago, our home had the only swimming pool on Apple Street. Now, thanks to herd mentality, over half the homes on Apple Street have a swimming pool.
by Skip Anderson | Sales Trainer May 7, 2009