RyPyAtl's definitions

shameflage

The performative act of publicly condemning an activity while secretly engaging in it, often with an air of exaggerated moral superiority to throw others off your scent.

Portemanteau of shame and camouflage, highlighting the duality of pretending to despise what you’re covertly indulging in.

“I can’t believe John is vaping. That’s so trashy,” she said, slipping her own vape into her purse with the practiced precision of a seasoned shameflager.

“Kyle’s rant about the evils of dating apps was peak shameflage—I saw his Tinder profile an hour later.”

by RyPyAtl December 9, 2024