When you see someone trying their first piece of Wrigley's 5 Gum and they fall into complete and utter obsession/ecstasylike the people in the 5 commercials. As this never actually happens, the word is rarely used.
Tori: "Wow I am just so in love with this piece of gum. It's likeheaven just took a shit on my mouth and hell sprayed me with fire. My senses are so conflicted I just- lsdfnkvhsdufykjsbdvkuhyf..."