PawzUK1's definitions

promise

An empty commitment made by a corporation for marketing purposes. Unlike a warranty or a guarantee, a promise is unenforceable, giving customers zero recourse value. Because a promise takes power away from consumers, many corporations are switching from guarantees to promises. This allows them to make bolder statements without the risk of being held accountable.

Our Promise: every day low prices on farm fresh chickens fed on a diet of organic broccoli and tofu

by PawzUK1 November 30, 2013