Definitions by Pavan SRao
FMCG
1. In marketing context: Usually an everyday low priced and low risk product that requires very little thought when purchasing.
2. FMCG is an acronym for Fast Moving Consumer Goods. FMCG is a classification that refers to wide range of frequently purchased consumer products including: toiletries, soaps, cosmetics, teeth cleaning products, shaving products, detergents, other non-durables such as glassware, bulbs, batteries, and plastic goods such as buckets
2. FMCG is an acronym for Fast Moving Consumer Goods. FMCG is a classification that refers to wide range of frequently purchased consumer products including: toiletries, soaps, cosmetics, teeth cleaning products, shaving products, detergents, other non-durables such as glassware, bulbs, batteries, and plastic goods such as buckets
FMCG by Pavan SRao October 27, 2005
usp
Unique Selling Proposition.
In marketing (esp) USP is the one that decides whether you score over your competitors or not.
In marketing (esp) USP is the one that decides whether you score over your competitors or not.
usp by Pavan SRao September 24, 2005